• Application Deadline: Tue, 25 Feb 2025 00:00:00 GMT
• Position: Digital & Content Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience



• Location Lagos




• City Victoria Garden City




• Job Field Media / Advertising / Branding 
  
  

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels


• Create, design, and edit content for company image, communications, sales generation, and advertisement


• Plan and execute SEO/SEM, marketing database, email, social media, and display advertising campaigns


• Design, build, and maintain social media and brand presence


• Measure and report performance of digital marketing campaigns, assessing against goals (ROI and KPIs)


• Identify trends and insights, optimizing spend and performance based on insights


• Collaborate with internal teams to create landing pages and optimize user experience


• Generate content for direct sales and marketing proposals across all products and services


• Evaluate emerging technologies and provide thought leadership on adoption.

Requirements

• BS / MS Degree in Marketing or a related field


• Proven work experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns


• Experience in optimizing landing pages and user funnels


• Solid knowledge of website analytics tools (e.g., Google Analytics)


• Great skill set in graphic designing and branding directing/conceptualization.

KPIs:

• Effective communication across all sales & marketing personnel


• Positive analysis or insights/derived data to include engagement, lead generation, and turnover


• On-time management of sales leads


• Design alignment in line with brand representation


• Increase in productive cost management in terms of advert budget yielding results


• Increase profit margin in line with positive sales turnover


• Increase client database.

What We Offer

• Salary: N150,000 - N250,000 / month.


• Competitive salary and benefits package


• Opportunity to work with a dynamic and growing company


• Professional development and training opportunities


• Collaborative and supportive work environment.