Job Description
Job Responsibilities:
Leadership and Mentorship
- Provide leadership, direction, and mentorship to the brand and marketing team.
- Allocate significant time to leading the team, ensuring members are motivated and equipped to deliver results.
- Foster a collaborative and high-performing team environment, encouraging continuous improvement and innovation.
- Conduct regular team meetings, performance reviews, and professional development sessions.
- Develop a team succession plan.
Strategy and Planning
- Supervise the development and implementation of the Group brand strategy.
- Guide the development of marketing strategies for new and existing products.
- Supervise the creation and execution of marketing strategies for new and existing customer segments.
- Supervise the creation and execution of marketing strategies for new and existing customer segments.
- Supervise the creation and execution of marketing strategies for new and existing customer segments.
- Oversee the preparation of new product marketing plans for product introductions in cooperation with senior management colleagues in Finance, Real estate, Sales, and Marketing.
- Oversee the development of short- and long-term plans and budgetsfor the unit’s activities, monitorprogress, assure adherence, and evaluate delivery.
Brand and CampaignManagement
- Developbrand management and marketing strategies and process suited to the needs of sales and real estate team, ensuringadherence to brand guidelines and brand regulatory compliance.
- Collaborate with the sales and real estate team to createcontent documents according to brand guidelines.
- Review commentary/interpretations of contentexperts and internalsubmissions
- Oversee the development of promotional activities that are geared towardsunlocking value and managing the performance of the business/ brand in the marketplace.
- Coordinate the development of marketing communications materialssuch as sales leaflets, annualreports, brochures, multimedia, etc.
- Oversee the role out of media campaigns and other initiatives aimed at generating desired publicity/visibility for the businessand its products.
- Launch programsand provide relevantprofessional advice and support as appropriate.
- Ensure brand management activities (e.g., events and sponsorships) are tailored towardsspecific target markets/products in line with the businessoverall strategic objectives.
- Create and manage relationships with relevant partiesaimed at projecting and creating the desired awarenessfor the business e.g., mediahouses.
Department Budgeting
- Forecast the department’s financial requirements and collaborate with Finance and Operations to craft the department’s budget.
- Maintain budget control and ensure the department operates within its financial limits.
Vendor & External Relationships
- Manage vendor relationships and ensure adherence to Service Level Agreements/NDAs, ImageProprietary Rights, Copyrights and Warranties
- Submit periodicreports on ongoingactivity to the Leadership team.
- Perform other duties as assigned by the CCO.
- Participate on relevant industrycommittees ensuring that the companyhas a high level of professional standing.
- Establisha system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketingteam.
- Manageall partner agenciesand service providers.
Job Requirements
- BSc./MSc. in Marketing or any other relevant discipline
- Minimum of 8 years of progressively responsible experience in Marketing, CSR, and corporate relations leadership roles, preferably in a Real Estate and Hospitality, Financial Services, FMCG, and Utility Payments.
- Membership of a relevant professional organization would be an advantage.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Strong ability to make sound decisions and work independently to meet team objectives.
- Strong communication and presentation skills with the ability to clearly and confidently present strategies to cross-functional teams, senior management and vendors.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.
- Experience in the management of complex, multi-stakeholder projects and achieving goals on time and to budget.
- Ideal candidate will have retail channel, financial services experience.
- Detail-oriented with the ability to prioritize, plan, and organize sales and partner activity.
- Self-starter, self-motivated, and metrics driven.
- Proven ability to mentor, lead, and inspire a team to achieve high performance.