• Application Deadline:
• Position: Brand Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Responsibilities:

• Develop and execute integrated brand marketing strategies for multiple clients


• Conduct market research and competitive analysis


• Create brand positioning and messaging frameworks


• Oversee the development and implementation of marketing campaigns from conception to execution, including budget allocation and performance tracking.


• Guide creative direction for brand campaigns and marketing material


• Manage and optimize digital marketing channels: This includes SEO, social media, email marketing, paid advertising, and website analytics.


• Analyze campaign performance and metrics


• Collaborate with cross-functional teams


• Manage brand budget and resources.


• Present marketing plans and performance reports

Requirements:

• Bachelor's degree in Marketing, Business, or related field


• Minimum 5 years of experience in brand marketing or a related field (experience in both brand strategy and hands-on marketing execution is highly desirable)


• Previous experience at a top advertising agency or a fast-paced, marketing-driven company is preferred.


• Proven track record of successful brand marketing campaigns and demonstrable results.


• Strong presentation, communication, and client/stakeholder management skills.


• Experience in consumer insights, market research, and data analysis.


• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management platforms, CRM systems).


• Strong analytical and problem-solving skills.