• Application Deadline:
• Position: Content Marketing Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• City Yaba




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Content Marketing Executive will be responsible for developing and executing content marketing strategies for Rosabon Financial Services and Concept Nova. 


• This role involves creating high-quality, engaging, and informative content that resonates with target audiences across various platforms, including blogs, social media, email newsletters, and more. 


• The executive will optimize content for search engines, analyze performance metrics to refine strategies, and collaborate with cross-functional teams to ensure consistent messaging. 


• This position is vital for enhancing brand visibility, driving customer engagement, and contributing to the overall marketing objectives of both companies.

Duties & Responsibilities

• Content Creation and Strategy Development: Develop and implement comprehensive content marketing strategies that align with the overall marketing goals of Rosabon Financial Services and Concept Nova, creating engaging content across various platforms.


• SEO Optimization: Conduct keyword research and optimize all content for search engines to improve visibility and organic traffic, ensuring adherence to best SEO practices.


• Performance Analysis: Monitor, analyze, and report on content performance metrics using analytics tools, providing insights and recommendations for continuous improvement.


• Collaboration: Work closely with cross-functional teams, including design, sales, and customer service, to ensure cohesive messaging and effective distribution of content across all channels.


• Audience Engagement: Engage with the target audience through various digital channels, responding to comments and inquiries, and fostering a community around the brands to enhance customer loyalty and engagement.

Requirements

• Education & Experience: Bachelor’s Degree in Marketing, Communications, Journalism, or a related field, with 2-4 years of proven content marketing or digital marketing experience.


• Portfolio & Skills: Strong portfolio showcasing previous content work, excellent writing, editing, and proofreading skills, and proficiency in content management systems and analytics tools.


• SEO Knowledge: Familiarity with SEO best practices, keyword research, and optimization techniques.


• Project Management & Creativity: Strong organizational and project management skills, with the ability to manage multiple tasks, alongside a creative mindset for generating engaging content ideas.


• Analytical & Collaborative Skills: Ability to analyze content performance data to inform strategies and collaborate effectively with cross-functional teams.