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BTL Marketing Manager at Ascentech Services Limited
Job Overview
Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago
Additional Details
Job ID
1166
Job Views
106
Job Description
- Application Deadline: Mon, 28 Feb 2022 00:00:00 GMT
- Position: BTL Marketing Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- Job Field Sales / Marketing / Retail / Business Development
- JOB DESCRIPTION
- Develop and execute the BTL Marketing strategy of the Brand to achieve defined
- Develop business objectives (KPIs).
- Lead marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.
- Identify, negotiate and follow-up with BTL Agencies to ensure quality and timely delivery of In-shop and outdoor branding tools and materials.
- Develop the market plan and perform market research, such as focus groups,customer feedback, competition benchmarking.
- Develop, manage and distribute promotional marketing materials.
- Ensure the proper development, execution and benchmarking of all Trade and BTL
- programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand.
- Run local level campaigns to drive store or regional level targets.
- Manage trade marketing budget efficiently and ensure cost policies are applied having in mind optimisation between quality and price.
- Prepare yearly trade promotional plan.
- Monitor competitor activities and report same to management.
- Understand business and translate client needs (Distributors & Retailers) into value.
- Lead Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing on Lagos market.
Company Details
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