Media and Content Officer at MacTay Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
1167
Job Views
100

Job Description



Our client, a major player in the FMCG industry, is looking for experienced individuals to join her dynamic team in the following position:


Responsibilities




  • Design and deliver visual and content assets, including social media assets, video content, blogs, email marketing templates and advertisements, ensuring that they are on-brand and optimised for digital consumption.




  • Work with the Marketing & Communications Manager to contribute to a continually evolving content strategy that supports short- and long-term marketing initiatives, funding programs, events, and other activities.




  • Manage and implement a comprehensive editorial calendar to promote creative partnerships.




  • Work with the operations team to improve the marketing team’s systems, processes




  • and ability to segment using Salesforce CRM.




  • Ensure adequate media (conventional and social) coverage for all programme activities, functions, and press releases/press statements.




  • Generate content for use on company’s social media pages and website.




  • Track analytics and create reports detailing successes or otherwise of media communication campaigns.




  • Ensure that all media communications and marketing materials align with brand standards.




  • Attend press conferences and media interviews with designated company’s representative.




  • Devise and produce proactive media campaigns, etc.




Requirements




  • Bachelor’s Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism, or related disciplines.




  • Professional certifications, such as the Institute of Mass Communication and Information Management of Nigeria (IMIM), etc., is an added advantage.




  • Minimum of 5 years’ job and industry experience in media relations or press related fields.




  • Good communications and writing skills.




  • Strong analytical, research and forecasting skils




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