Media Relations Officer at MacTay Consulting

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 years ago

Additional Details

Job ID
1168
Job Views
107

Job Description



Our client, a major player in the FMCG industry, is looking for experienced individuals to join her dynamic team in the following position:


Responsibilities


The Media Relations Officer will be responsible for:




  • Developing and executing the social media strategy for the organisation.




  • Complying with the customer and marketing support efforts of the company




  • Ensuring that the strategies help in increasing brand awareness and equity.




  • Evaluating, planning, organising, and contributing to the social media channels to reach the objectives and targets.




  • Ensuring that a good marketing message has been delivered by which the company's position is strengthened.




  • Analysing the existing potential activities in the media and planning, organising them.




  • Identifying and interpreting the popular trends in social media.




  • Working in collaboration with other marketing organisations, developing unique marketing partnerships and strategies.




Other responsibilities include:




  • Assist in writing/editing press releases and other materials for the company.




  • Prepare and develop materials used for media events, including news conferences and media seminars, media interviews etc., by providing Management with full pre-interview briefings.




  • Design and implement media strategies for local and national brand campaigns.




Requirements




  • Bachelor’s Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism, or related disciplines.




  • Professional certifications, such as the Institute of Mass Communication and Information Management of Nigeria (IMIM), etc., is an added advantage.




  • Minimum of 5 years’ job and industry experience in media relations or press related fields.




  • Good communications and writing skills




  • Strong analytical, research and forecasting skills




  • Multi-tasking abilities




  • Expertise in advertising, online marketing, and public relations




  • Good networking, negotiation, and leadership skills.




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