• Application Deadline:
• Position: Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Marketer will be responsible for promoting the hair salon’s services and products, driving customer engagement, increasing foot traffic, and fostering brand awareness. 


• This role requires creativity, a customer-focused approach, and a strong understanding of marketing strategies tailored to the beauty and hair industry.

Responsibilities

Digital Marketing

• Social media management (Instagram, Facebook, TikTok, etc.).


• Running ads on platforms like Google, Instagram, and Facebook.


• Content creation (graphics, posts, and captions).


• Search engine optimization (SEO) for your website or online platforms.


• Email marketing campaigns to retain customers.

Brand Promotion

• Design flyers, posters, and banners.


• Create visual content for your salon and products (photos/videos).


• Handle your social media profile, taking and uploading product photos.

Field Marketing (Offline)

• Distribute flyers in your target areas (near schools, hotels, and residential areas).


• Network with nearby businesses to create partnerships (e.g., with schools or hotels).


• Plan and execute local events or promotions to attract foot traffic.

Analytics and Strategy

• Analyze the success of campaigns and make adjustments to improve.


• Develop a consistent marketing calendar for all thebusinesses.

Person Specification

• Bachelor's Degree in Marketing, Business Administration, or a related field preferred.


• Proven experience in marketing preferably in the beauty, fashion or hospitality industry.


• Strong knowledge of social media platforms and digital marketing tools.


• Excellent communication and interpersonal skills.


• Creative and innovative mindset with a passion for the beauty industry.


• Basic graphic design skills (e.g., Canva or Adobe Creative Suite) are an advantage.


• Ability to analyze data and make data-driven decisions.


• Customer-focused and approachable.


• Self-motivated and proactive.


• Ability to multitask and manage time effectively.


• An understanding of the beauty and wellness industry’suniquedemands.