• Application Deadline:
• Position: Content Lead & Media Growth Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Overview

• We need a dynamic and versatile Content Lead & Media Growth Marketer to lead the charge in creating engaging, niche-focused content and driving audience growth for our meme pages and client campaigns.


• This role combines the creativity of a content strategist with the analytical mindset of a growth marketer, ensuring that our content captivates, engages, and expands our target audience. 


• As the business grows, this role will lay the foundation for scaling our content, marketing, and sales efforts across additional niches.

Key Responsibilities

Content Creation and Strategy:

• Develop a comprehensive content strategy for meme pages, aligned with brand goals.


• Oversee the creation of engaging, viral, and niche-specific content, including memes, videos, and graphics.


• Ensure consistency in tone, style, and branding across all content.


• Collaborate with freelance designers, video editors, content curators, and other creatives as needed.

Growth Marketing:

• Execute strategies to grow page followers, engagement, and audience reach organically and through paid ads.


• Leverage AI tools and analytics platforms to optimize content performance and understand audience behavior.


• Experiment with new content formats, posting schedules, and community engagement tactics.


• Stay updated on trends and industry best practices to keep our strategies cutting-edge.

Analytics and Optimization:

• Track and report key performance metrics, such as reach, engagement, and conversion rates.


• Use data to identify growth opportunities and improve content and marketing strategies.


• Conduct A/B tests on campaigns to refine audience targeting and ad performance.

Offline Marketing and Sales Integration (Future Responsibility):

• Develop offline marketing campaigns and partnerships to promote the brand and its content.


• Coordinate sales strategies with the eventual sales team to align marketing efforts with client acquisition.

Collaboration and Team Development:

• Work closely with the Founder/CEO to align content and growth strategies with business goals.


• Lay the groundwork for hiring and managing specialized team members as the company expands.


• Lead the recruitment of the content curation and production teams


• Foster relationships with influencers and partners to amplify content distribution.

Qualifications & Experience

• Candidates should possess Bachelor's Degrees with 3 - 5 years of experience in social media marketing, content strategy, or growth marketing.


• Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite).


• Familiarity with analytics tools like Google Analytics and AI-based marketing tools.


• Knowledge of paid ad platforms (e.g., Facebook Ads, Instagram Ads, Google Ads).


• Strong understanding of meme culture and viral content creation.


• Ability to guide designers and video editors to produce high-quality content.


• Excellent communication, multitasking, and leadership abilities.


• A data-driven mindset with a passion for experimentation and innovation.