• Application Deadline:
• Position: Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• As a digital marketing executive, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. 


• Your role is essential in helping us achieve our business objectives and reach our target audience effectively.


• If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.

Responsibilities

• Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.


• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.


• Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.


• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.


• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.


• Create and curate social media campaigns, including content creation, publishing, and community management.


• Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.


• Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.


• Develop and execute email marketing campaigns with A/B testing.


• Analyse analytics and engagement metrics to measure campaign performance.


• Prepare and present monthly/quarterly reports to stakeholders.

Requirements

The successful candidate must:

• B.Sc. / HND in marketing, communication, or related fields.


• Must live within Lekki, Victoria Island, Ikoyi, Central Lagos etc


• Proven work experience in Retail as a digital marketing associate or similar role


• 2 years in a similar position


• Be young, well-spoken & friendly


• Below 40 years


• Understanding of the retail sales process


• Familiarity with consumer behavior principles


• Content development


• Social media marketing


• Video Marketing


• Marketing Analytics


• Paid ads


• Real-time customer engagement


• 2 years of experience in digital marketing or content marketing.


• Experience with web analytics tools like Google Analytics and Search Console.


• Proficient in marketing automation tools


• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.


• Excellent communication, presentation, and interpersonal skills.

Preferred Skills and Qualifications:

• Experience with graphic design and content production.


• Knowledge of website CMS and marketing automation tools.


• Proficiency in developing and overseeing email marketing initiatives.


• Familiarity with UI/UX design principles and website design best practices.


• Certifications in Hubspot, Google Analytics, Google Ads, or similar.


• Fluency in English language.