• Application Deadline: Fri, 28 Feb 2025 00:00:00 GMT
• Position: Content Marketing and Media Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 10 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Microvest is recruiting a Content Marketing and Media Officer to manage Mi Social and other Microvest social platforms through content creation and community engagement. 

The ideal candidate will:

• Take ownership of MiSocial platform growth and strategies.


• Drive user adoption for MiSocial through creative content creation and Blogging.


• Ensure an organic and high growth in followership, engagements and interactions within the community


• Measure, track and report performance trends on MiSocial activities.


• Respond to direct messages, mentions and comments on MiSocial and other platforms


• Develop and execute a content strategy that supports Microvest marketing objectives and drives engagement.


• Create and manage online contents on MiSocial and other social media platforms, with Newsletters.


• Create and review contents for website and mobile App, such as new features/product updates, etc.


• Create and maintain a month-to-month content calendar for the all the social media platforms.


• Collaborate with the Media/ Marketing team on script writing for media, copies including email contents, press releases and communication materials.


• Conduct keyword research and use SEO guidelines to increase web traffic.


• Optimize content for search engines to improve rankings and visibility.


• Monitor and analyze SEO performance and make data-driven adjustments to improve results.


• Collaborate with the Marketing team to plan and implement the overall digital marketing strategy


• Collaborate with the Marketing team to build inbound marketing channels for leads generation, targeting and conversion


• Attend in person events (offline & online) to represent the company in conferences, networking events, talks, seminars, etc.


• Participates in meetings and training as required


• Maintains complete confidentiality of all company information at all times


• Any other tasks as may be assigned.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.


• Proven experience as a content writer and SEO specialist, with a portfolio of published content. (Previous experience with a fintech would be an added advantage)


• Strong understanding of SEO principles and best practices.


• Proficiency in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.


• Excellent writing, editing, and proofreading skills.


• Ability to create engaging and informative content that aligns with our brand voice.


• Strong research skills and the ability to quickly understand complex topics.


• Experience with content management systems (CMS) like WordPress.