Job Description
Job Summary
- We are seeking a visionary Creative and Marketing Director to elevate our brand, expand market reach, and position us as a leader in our industries.
Role Overview
- As the Creative and Marketing Director, you will lead the development and execution of innovative marketing strategies across all ILEOJA business units.
- Your primary focus will be to drive engagement, increase visibility, and generate revenue by combining creativity with strategic planning.
- You will also oversee brand storytelling, digital campaigns, and ensure seamless execution of marketing initiatives to achieve the company’s growth objectives.
Key Responsibilities
Creative Leadership:
- Develop and execute impactful creative concepts for all marketing campaigns, aligning with ILEOJA’s brand identity.
- Oversee the design, content, and branding across all marketing materials, social media platforms, and advertising channels.
- Lead brainstorming sessions and creative meetings to inspire innovative ideas and solutions.
Marketing Strategy:
- Develop and implement marketing strategies to achieve:
- Plan and manage marketing budgets to maximize ROI
- Conduct market research to identify trends, customer preferences, and areas of opportunity.
Team Collaboration:
- Lead and mentor a team of marketing professionals, designers, and content creators to achieve departmental goals.
- Collaborate with sales teams to create aligned strategies for lead generation and conversion.
Brand Management:
- Ensure consistent brand messaging and visual identity across all platforms.
- Enhance customer engagement and loyalty through compelling storytelling and strategic campaigns.
Analytics & Reporting:
- Monitor campaign performance and provide detailed reports on KPIs, including impressions, conversions, and revenue impact.
- Use data insights to refine strategies and ensure continuous improvement.
Requirements
Education:
- Bachelor’s Degree in Marketing, Advertising, Communications, or related field.
- An MBA or relevant postgraduate qualification is a plus.
Experience:
- Minimum of 2 year in a leadership role within marketing or advertising.
- Proven track record of delivering successful multi-channel marketing campaigns.
Skills:
- Strong expertise in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, email marketing).
- Exceptional creativity combined with strategic thinking and analytical skills.
- Strong leadership, communication, and project management abilities.
Why Join Us?
- Technical Knowledge: Familiarity with content management systems (CMS), analytics software, and design tools like Adobe Creative Suite.
- Impact: Shape the creative and marketing strategies of a multi-sector organization making a difference in Nigeria.
- Growth: Advance your career with opportunities to lead high-impact projects.
- Work Culture: Be part of a vibrant, supportive team committed to innovation and excellence.
- Compensation: Enjoy a competitive salary package and performance-based incentives.