Job Description
Job Objective
- Responsible for coordinating the brand’s activities - sales, advertising, promotion, marketing research and distribution.
- Accountable for delivering the brand’s profit, volume and market share objectives.
Duties & Responsibilities
- Formulate brand’s long-term strategy to effectively reach customers
- Oversees the brand’s marketing life cycle
- Manages day-to-day progress of product marketing planning and execution
- Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
- Conducts market research and identifies and tracks market trends
- Define and manage the brand’s advertising and promotion strategies
- Closely monitor and analyze sales volumes, market share trends and competitive activity
- Provide monthly product updates to management.
Requirements
- Candidates should possess an HND / Bachelor's / Master's Degree with at least 5 years relevant work experience.
Required Competencies:
Knowledge:
- Sales and marketing
- Customer service
- Communications and media
- Public relations.
Skills:
- Communication skills
- Interpersonal skills
- Negotiation skills
- IT skills
- Execution.