• Application Deadline:
• Position: Trade Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Description

• The ideal candidate will have up-to-date knowledge of industry trends, and competitors analysis and be responsible for the development and execution of marketing plans aimed at supporting the business' sales objectives and brand strategies.

Responsibilities

• Develop and execute trade marketing plans to support sales objectives and brand strategies.


• Plan and implement in-store promotions, displays, and other merchandising activities.


• Collaborate with sales teams to create tailored trade programs and promotional materials for key accounts.


• Monitor and analyze sales data and market trends to identify opportunities for growth and optimization of trade marketing efforts.


• Manage relationships with retailers and distributors to ensure optimal product placement and visibility.


• Conduct regular market visits to assess product performance, gather feedback, and identify areas for improvement.


• Coordinate with the marketing team to align trade marketing activities with overall brand campaigns and objectives.


• Prepare and present reports on trade marketing activities, performance metrics, and ROI analysis.


• Maintain up-to-date knowledge of industry trends, competitor activities, and market conditions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 4-5 years of experience in trade marketing, preferably within the FMCG industry.


• Proven experience in developing and executing trade marketing plans.


• Strong analytical skills with the ability to interpret sales data and market trends.


• Excellent communication and interpersonal skills.


• Ability to manage relationships with retailers and distributors.


• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).


• Ability to work independently and as part of a team.


• Strong organizational skills and attention to detail.


• Willingness to travel for market visits and other business needs.