Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
117798
Job Views
86

Job Description







  • iCentra is seeking a dynamic and results-driven Head of Growth to lead our business expansion efforts across B2B and B2C segments. This strategic role requires an innovative leader with a strong background in growth strategy, digital marketing, business development, and data-driven decision-making. If you have a passion for scaling businesses and driving revenue growth, we want to hear from you!



Key Responsibilities




  • Develop and execute innovative growth strategies to drive customer acquisition, retention, and revenue.

  • Lead business development efforts and establish strategic partnerships for market expansion.

  • Oversee marketing, demand generation, and brand positioning to enhance visibility.

  • Work closely with sales teams to optimize lead conversion and revenue streams.

  • Leverage data analytics and predictive modelling for performance optimization.

  • Champion product-led growth initiatives and customer experience enhancements.



Key Performance Indicators (KPIs)




  • Growth in new customer acquisition rates.

  • Percentage increase in revenue from existing and new channels.

  • Improvement in customer retention and churn rate reduction.

  • ROI on digital marketing and lead generation campaigns.

  • Increase in conversion rates from leads to paying customers.

  • Number of strategic partnerships and new market entries.



What We’re Looking For



Education & Certifications:




  • Bachelor’s or Master’s degree in Business, Marketing, Growth Strategy, Data Science, or related fields.

  • Certifications in Growth Hacking, Digital Marketing, or Product-Led Growth (preferred).



 Experience:




  • 10+ years in growth leadership, business development, and marketing.

  • Proven track record of scaling businesses in technology, consulting, or learning sectors.

  • Experience leading cross-functional teams and working in data-driven environments.



Skills & Competencies:




  • Strong knowledge of marketing automation, CRM, and analytics tools.

  • Expertise in SEO, PPC, performance marketing, and sales funnel optimization.

  • Excellent leadership, strategic thinking, and execution abilities.

  • Strong communication, negotiation, and stakeholder management skills.



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