• Application Deadline:
• Position: Franchise Market Development Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 1 - 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Franchise Market Development Officer will beresponsible for identifying, evaluating, and executing strategic opportunities to expand the company's franchise network.


• This role involves market research, partner recruitment, relationship management, and operational support to ensure successful franchise development and long-term growth.


• The candidate will work closely with internal teams and potential franchise partners to meet organizational objectives and drive market expansion.

Job Responsibilities

Market Research & Analysis:

• Conduct thorough market assessments to identify potential franchise opportunities.


• Analyze competitive landscapes, consumer trends, and market demands.


• Develop strategies to target priority regions for franchise expansion.

Franchise Partner Recruitment:

• Identify, evaluate, and onboard qualified franchise partners.


• Develop and execute outreach strategies to attract high-caliber franchisees.


• Present franchise opportunities and negotiate terms.

Strategic Planning:

• Create and implement growth strategies aligned with company goals.


• Collaborate with internal teams to design and refine franchise business models.


• Develop marketing plans to support franchise recruitment and brand awareness.

Relationship Management:

• Serve as the primary point of contact for franchise partners.


• Provide ongoing support to franchisees to ensure operational success.


• Address franchise partner concerns and maintain strong, collaborative relationships.

Operational Support:

• Assist franchisees in setting up operations, including training and compliance.


• Ensure alignment with company standards, policies, and brand values.


• Monitor franchise performance and provide guidance for improvement.

Reporting & Evaluation:

• Track and analyze franchise performance metrics.


• Prepare detailed reports for senior management on market development progress.


• Evaluate franchise growth initiatives and recommend improvements.

Requirements

Educational Qualifications:

• 
  

  Bachelor's Degree in Business Administration, Marketing, or related field.

  
  

Experience:

• 1 - 4years of experience in franchise development, business development, or related roles.


• Proven track record in market analysis and franchise growth strategies.

Skills & Competencies:

• Strong knowledge of franchise business models and regulations.


• Excellent communication, negotiation, and relationship-building skills.


• Analytical mindset with proficiency in market research and data interpretation.


• Project management skills with the ability to handle multiple priorities.

Technical Proficiency:

• 
  

  Familiarity withMS Office Suite.

  
  

Other Requirements:

• Willingness to travel extensively for market visits and franchise partner meetings.


• High degree of self-motivation, adaptability, and problem-solving abilities.