• Application Deadline:
• Position: Marketing Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Key Responsibilities

• Gather insights into Target audiences, behaviours, and pain points through interviews, surveys, and usability testing to inform ideas and campaign decisions.


• Create detailed user personas based on research to better understand target audiences and tailor experiences to meet their needs.


• Visualize the user journey across different touchpoints to identify areas for improvement and ensure a consistent experience.


• Work closely with creative, client service, and operations teams to align strategies and ensure a unified approach to creating experiences for clients’ brands.


• Tracking and reporting results


• Developing specific marketing campaigns to reach marketing goals


• Researching and forecasting marketing trends and changes


• Brainstorming innovative marketing ideas.


• Meeting with clients to evaluate marketing needs and get feedback.


• Ensuring marketing campaigns align with clients’ brands.

Key Requirements

• Candidate should have at least 2-5 years of experience working in marketing communications.


• Proven track record of successfully creating and implementing marketing strategies.