Strategist at Brands Optimal Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
118061
Job Views
87

Job Description






Job Description




  • We are looking for a strategic thinker with a passion for marketing and a proven track record of developing and implementing effective marketing strategies. 

  • The successful candidate will be responsible for analyzing client briefs, identifying marketing opportunities, and developing comprehensive marketing strategies that meet client objectives.



Responsibilities




  • Develop Marketing Strategies: Analyze client briefs, identify marketing opportunities, and develop comprehensive marketing strategies that meet client objectives.

  • Conduct Market Research: Conduct market research to gather insights on target audiences, market trends, and competitor activity.

  • Collaborate with Cross-Functional Teams: Collaborate with creative teams to ensure alignment and effective implementation of marketing strategies.

  • Present Strategies to Clients: Present marketing strategies to clients and internal stakeholders, communicating complex ideas in a clear and concise manner.

  • Measure and Evaluate Campaign Performance: Measure and evaluate the performance of marketing campaigns, providing insights and recommendations for future improvements.



Requirements




  • At least 5 years of experience in marketing strategy, planning, or a related field.

  • Bachelor’s degree in Marketing, Business, or a related field.

  • Proven strategic thinking and problem-solving skills, excellent communication and presentation skills, ability to work collaboratively in a fast-paced environment.

  • Strong understanding of marketing principles, including segmentation, targeting, and positioning (STP), as well as marketing channels and metrics.



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