Marketing Manager at Sunlight Resources Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
8 days ago

Additional Details

Job ID
118907
Job Views
32

Job Description






Job Responsibilities




  • Developing and executing BTL marketing campaigns.

  • Identifying target audiences and tailoring campaigns to their needs.

  • Analyzing campaign performance and making necessary adjustments to managing activities and timelines.

  • Staying up-to-date with industry trends and best practices.

  • Organized training show in the market.

  • Create Secondary Sales awareness in the market.

  • Ensuring that POS and other marketing items are displayed to Customers.

  • Ensuring Products are properly displayed at Customer’s outlets.

  • Increase awareness of the product with information and explanation of Commercials items.

  • Review of secondary team activities and their Outlets.

  • Review customer performance over 3 months.

  • Setting New Target.

  • Make PJP for the BTL campaigns.

  • Any other duties as directed by Line Mgr.



Qualifications




  • Minimum educational standard: OND / HND / B.Sc in Business Administration, Sales, Marketing, and any relevant field.



Experience:




  • Minimum Working Experience: Ten (10) years with five(5) Years of marketing experience with FMCG or professional Marketing Company



Requirements, Skills & Attitude:




  • Experience in Sales of Food & Snacks Products is paramount.

  • Proven BTL, ATL & TTL marketing experience

  • Strong Project management skills

  • Good understanding of BTL, ATL, TTL

  • Good negotiator with strong hold on marketing agencies

  • Can think out of the Box for marketing strategies

  • Good in excel & ppt

  • Team player



Job Specification:




  • Must live within close proximity or ready to relocate.

  • Must be ready to Travel within 100% & Travel with the country: 50%.



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