• Application Deadline: Wed, 19 Mar 2025 00:00:00 GMT
• Position: Digital Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  




• Salary Range ₦400,000 - ₦500,000/month
  
  

Job Responsibilities:

• Creating and implementing digital marketing strategies across multiple platforms to drive brand visibility and business growth.


• Demonstrating strong storytelling skills to effectively communicate ideas, concepts, and messages in a compelling and engaging manner across various platforms and mediums.


• Leading, mentoring, and managing the digital team to execute campaigns effectively.


• Overseeing the planning, execution, and optimization of digital campaigns to maximize performance and ROI.


• Analyzing campaign performance using analytics tools and adjust strategies based on data insights.


• Managing and allocating the digital marketing budget to ensure cost-efficiency and maximum impact.


• Optimizing website and content for search engines (SEO) to drive organic traffic.


• Collaborating with content creators to develop engaging, brand-aligned digital content.


• Demonstrating strong storytelling skills to effectively communicate ideas, concepts, and messages in a compelling and engaging manner across various platforms and mediums.


• Working with cross-functional teams (sales, product, creative) to align digital strategies with company objectives.


• Staying updated on digital marketing trends, tools, and technologies to maintain innovative strategies.


• Using customer insights to tailor digital campaigns that resonate with target audiences.

Person Specification:

• Bachelor's degree in Marketing, Communications, Business, or a related field.


• Minimum of 5 years with at least 2 years in a leadership role.


• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.


• Expertise in digital analytics tools (Google Analytics, Adobe Analytics, etc.) and campaign optimization.


• Experience in managing and allocating digital marketing budgets


• Excellent leadership and team management skills.


• Strong communication and collaboration abilities to work with cross-functional teams.


• Proficient in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Hootsuite, etc.).


• Ability to analyze data, draw insights, and make data-driven decisions.


• Up-to-date with the latest trends, technologies, and best practices in digital marketing.