• Application Deadline:
• Position: Marketing Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Position Overview

• We are seeking a creative and results-driven Marketing Officer to develop, implement, and optimize online marketing campaigns. The ideal candidate will have a strong understanding of digital marketing strategies, analytics, and tools to drive brand awareness, generate leads, and increase customer engagement.

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, SEO, SEM, and paid advertising.


• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase engagement and brand visibility.


• Create, curate, and publish high-quality content, including blog posts, videos, graphics, and infographics.


• Conduct keyword research and implement SEO best practices to improve website ranking and organic traffic.


• Plan and execute PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and monitor performance to maximize ROI.


• Analyze website traffic and campaign data using tools like Google Analytics, Google Search Console, and social media insights.


• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.


• Collaborate with the design and content teams to ensure cohesive branding and messaging.


• Stay updated on the latest digital marketing trends, tools, and best practices.


• Track and report on key performance indicators (KPIs) and suggest improvements based on data insights.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.


• Proven experience in digital marketing, social media management, or online advertising.


• Strong knowledge of SEO, SEM, PPC, and content marketing strategies.


• Proficiency in digital marketing tools such as Google Ads, Meta Ads Manager, Google Analytics, Mailchimp, HubSpot, and SEO tools.


• Experience with content management systems (CMS) like WordPress.


• Excellent written and verbal communication skills.


• Strong analytical skills and ability to interpret marketing data.


• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications

• Certifications in Google Ads, HubSpot, or other digital marketing platforms.


• Experience with video marketing and graphic design tools (e.g., Canva, Adobe Creative Suite).


• Knowledge of affiliate marketing and influencer collaborations.

Salary & Benefits

• Competitive salary based on experience.


• Remote or hybrid work flexibility.


• Performance-based bonuses.


• Professional development and training opportunities.