• Application Deadline:
• Position: Marketing Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 years



• Location Edo




• City Benin




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.


• Conduct market research to identify target audience preferences and local market trends.


• Analyze the effectiveness of offline marketing campaigns and make data-driven decisions.


• Plan and execute marketing campaigns utilizing Direct mail campaigns


• Create compelling content for marketing materials.


• Manage marketing budgets and track campaign performance.


• Build and maintain relationships with local businesses, community organizations, and media outlets.


• Organize and participate in local events, trade shows, and sponsorships.


• Develop and implement community outreach programs.


• Maintain brand consistency across all marketing materials and channels.


• Build and enhance brand awareness and reputation within the local community.


• Ensure that the physical representation of the brand is well maintained


• Conduct competitor analysis to identify opportunities and threats in the local market.


• Gather customer feedback through surveys, focus groups, and in-person interactions.


• Monitor the effectiveness of advertising, and adjust as needed.


• Collaborate with cross-functional teams, including sales, product development, and customer service.


• Build and maintain relationships with external partners and vendors.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.


• 2 years of experience in a traditional marketing role.


• Strong understanding of marketing principles and best practices.


• Excellent written and verbal communication skills.


• Strong interpersonal and relationship-building skills.


• Creativity and a passion for creating engaging offline experiences.