• Application Deadline:
• Position: Digital Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Softhills is a fast-growing e-commerce technology company that specialize in health & wellness, beauty & skincare, fitness, home goods, and tech-driven e-commerce solutions.

We are looking for a results-driven Digital Marketing Specialist to lead our online growth, drive customer acquisition, and optimize marketing campaigns across multiple platforms.

Role Overview

As a Digital Marketing Specialist at Softhills, you will be responsible for developing and executing high-performing digital marketing strategies. Your goal is to increase brand awareness, drive sales, and maximize ROI through paid advertising, social media, SEO, and email marketing.

Key Responsibilities

Paid Advertising & Performance Marketing 

• Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.


• Optimize ad budgets and strategies for maximum return on ad spend (ROAS).


• Track and analyze ad performance using Google Analytics & Meta Business Suite.


• Implement retargeting strategies to boost conversions.

Social Media Growth & Content Strategy 

• Develop and execute social media content plans to grow brand presence.


• Work with content creators and designers to create engaging posts, videos, and reels.


• Manage influencer partnerships and brand collaborations.


• Monitor engagement, followers, and community interactions.

Website Optimization & SEO 

• Oversee SEO strategies to improve organic traffic and search rankings.


• Ensure a seamless shopping experience through optimized product pages and landing pages.


• Track website performance and conversion rates.

Email, WhatsApp & SMS Marketing 

• Plan and execute email campaigns for customer retention, abandoned cart recovery, and promotions.


• Set up marketing automation for lead nurturing.


• Track open rates, click-through rates, and customer engagement.

Data Analytics & Performance Tracking

• Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.


• Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.


• Provide weekly and monthly reports on campaign performance and business impact.

Requirements & Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Business, or related field.


• 3+ years experience in digital marketing (preferably in e-commerce).

Technical Skills:

• Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.


• Knowledge of SEO, email marketing, content marketing, and social media strategy.


• Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp, and Shopify/WooCommerce.

Soft Skills:

• Analytical mindset – Ability to interpret data and optimize campaigns.


• Creative thinker – Ability to develop engaging marketing campaigns.


• Strong leadership skills – Ability to manage teams and collaborate cross-functionally.


• Excellent communication and teamwork skills.

Why Join Softhills? 

• Work with a fast-scaling e-commerce company with global reach.


• Hands-on experience with digital marketing in multiple industries.


• Be part of a data-driven and innovative team.