Job Description
Purpose of Job
- The Product Manager, Liability Products, is responsible for the development, management, and optimization of the bank’s liability product portfolio, including deposits, savings, current accounts, and other funding solutions.
- This role focuses on driving customer acquisition, product innovation, revenue growth, and market competitiveness while ensuring compliance with regulatory and risk guidelines.
- The Product Manager will collaborate with cross-functional teams, including Sales, Risk, Operations, and Marketing, to enhance product offerings and deliver a superior customer experience.
Roles and Responsibilities
- Develop and manage the bank’s liability product portfolio, ensuring alignment with the bank’s strategic objectives and market needs.
- Conduct market research and competitive analysis to identify trends and opportunities for product innovation.
- Define product roadmaps, ensuring timely rollout of new products and enhancements.
- Oversee the end-to-end product lifecycle, from ideation to implementation and post-launch performance monitoring.
- Establish and track key performance indicators (KPIs) to measure product success and market penetration.
- Develop pricing, bundling, and promotional strategies to optimize product profitability and customer acquisition.
- Work closely with the Sales and Relationship Management teams to drive product adoption and increase the bank’s deposit base.
- Ensure all liability products comply with regulatory requirements and internal risk policies.
- Work closely with Risk, Compliance, and Legal teams to manage product-related risks and develop mitigation strategies.
- Maintain proper documentation for all liability products, including policies, terms, and agreements.
- Act as a key liaison between internal and external stakeholders to facilitate smooth product development and execution.
- Provide training and support to Relationship Managers, Sales teams, and front-line staff on liability product features and benefits.
- Gather customer insights and feedback to continuously improve product offerings and enhance the customer experience.
Experience and Qualifications
- Bachelor’s Degree in Business Administration, Finance, Economics, or a related field. A Master’s degree or relevant professional certification (e.g., CFA, PMP) is an added advantage.
- Minimum of 5 years of experience in product management, preferably within the banking or financial services industry.
- Strong understanding of liability products, deposit mobilization strategies, and market dynamics.
- Proven experience in market research, product development, and financial analysis.