• Application Deadline:
• Position: Horeca Sales Representative



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Responsibilities

Sales & Business Development:

• Identify and approach potential customers in the HORECA sector, including hotels, restaurants, cafés, and catering businesses.


• Achieve and exceed sales targets by driving revenue growth in the assigned territory.


• Develop and maintain strong relationships with key decision-makers in the HORECA industry.


• Negotiate contracts, pricing, and payment terms with customers to maximize profitability.

 Customer Relationship Management:

• Conduct regular visits to customers to ensure proper product availability and visibility.


• Provide excellent customer service, addressing concerns and resolving complaints in a timely manner.


• Educate customers on product features, benefits, and promotions.


• Ensure high customer retention through consistent follow-ups and engagement.

Market Intelligence & Competitor Analysis

• Monitor market trends, customer preferences, and competitor activities.


• Provide feedback on product performance and customer demands to the sales manager.


• Identify new business opportunities and suggest strategies to improve sales.

Reporting & Sales Tracking:

• Maintain accurate records of sales, customer interactions, and market activities.


• Submit daily, weekly, and monthly sales reports to the HORECA Supervisor or Manager.


• Track stock levels and ensure timely replenishment of products at customer locations.

Brand Visibility & Marketing Support

• Ensure proper product placement and visibility in hotels, restaurants, and cafés.


• Support marketing campaigns, promotions, and product activations within the HORECA sector.


• Assist in organizing product sampling and tasting sessions for potential customers.

Coordination with Internal Teams

• Work closely with the logistics team to ensure timely deliveries and order fulfillment.


• Coordinate with the finance team to follow up on payments and outstanding invoices.


• Collaborate with the marketing team to execute promotional campaigns and special offers.

Key Requirements

Education & Experience:

• Bachelor’s Degree or Diploma in Business, Sales, Marketing, or a related field.


• 2-4 years of experience in sales, preferably in the FMCG or HORECA sector.


• Proven track record of achieving and exceeding sales targets.

Skills & Competencies:

• Strong sales and negotiation skills.


• Excellent relationship management and communication skills.


• Ability to work independently and manage time effectively.


• Good analytical and problem-solving skills.


• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and CRM software.

Other Requirements:

• Willingness to travel within the assigned territory.


• Ability to work under pressure and meet deadlines.


• Self-motivated and results-driven.

KPIs (Key Performance Indicators):

• Sales revenue and volume growth in the HORECA sector.


• Number of new accounts acquired.


• Customer retention and satisfaction levels.


• Market share improvement within the HORECA segment.


• Achievement of monthly and quarterly sales targets.