Team Member, Brand Alignment at United Bank for Africa (UBA)

Job Overview

Location
Lagos, Kebbi
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
12169
Job Views
104

Job Description



Job Objective(s)



  • To manage & promote the UBA Brand.


Responsibilities



  • Alignment of all UBA branded assets with the Brand guidelines.

    Receives and conceptualizes design briefs.

  • Analyze the bank’s brand positioning and consumer insights.

  • Help shape and communicate the brand vision and mission.

  • Conduct research to identify market trends and target customers’ preferences.

  • Conduct market and competitive analyses.

  • Review packaging and positioning of products and suggest improvements.

  • Report to the Team Lead Brand Management on the results of advertising campaigns.

  • Coordinate with the Product Marketing Unit to ensure consistency with the product line strategy.


Qualifications



  • First Degree in Marketing communication, Design Management or related field.

  • 3 - 4 years of related experience.


Candidate's Profile:



  • Our ideal candidate is responsible for ensuring that the Banks’ brand manifestation and touchpoints resonate with current or potential customers.

  • Monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.


Knowledge & Skills Required:



  • Have basic knowledge of supporting the various operating system in use in the bank.

  • Be conversant with all digital media platforms.

  • Collaboration and relationship management.

  • Strong communication skills.

  • Design skills.

  • Analytical thinking and creative storytelling.

  • Tech and social media savvy.

  • Data-driven approach in conducting market analysis (and the know-how to use and interpret spreadsheets and charts).


What We Expect From You:



  • High degree of professional ethics, integrity, and responsibility.

  • Highly organized, proactive, ability to work independently and take ownership of tasks assigned.

  • Team player with the ability to work under pressure and ability to work with a wide variety of people and maintain an excellent business relationship.

  • High sense of confidentiality and discreteness.


What You Should Expect From Us:



  • Our corporate culture is defined by our core values. We do not just train our people to be the best in the job, we also offer encouragement, recognition, and rewards.

  • Whatever level you are at in your career, we offer plenty of opportunities and support to build a rewarding career at UBA.

  • Here in UBA, our employees are our greatest assets and so we built a recognition and reward system that boosts productivity and enhances staff retention, instituting a culture of meritocracy.


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