• Application Deadline:
• Position: Mid Level Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Overview:

• We are looking for a Mid-Level Strategist to develop and execute data-driven strategies that enhance brand positioning, marketing campaigns, and business growth. 


• The ideal candidate should have strong analytical skills, a deep understanding of consumer behavior, and the ability to translate insights into actionable plans.


• This role follows a hybrid work model, requiring on-site presence twice a month, while primarily working remotely.

Key Responsibilities

Strategy Development & Execution:

• Develop brand, marketing, and business strategies that drive engagement and growth.


• Conduct market research, competitive analysis, and trend forecasting to inform strategy.


• Work with creative and marketing teams to ensure strategic alignment in campaigns.

Marketing & Communication Strategy:

• Create customer-centric marketing plans based on insights and data.


• Optimize brand messaging, positioning, and digital engagement strategies.


• Identify new opportunities to enhance brand visibility and audience engagement.

Consumer & Market Research:

• Analyze consumer behavior, industry trends, and performance data to refine strategies.


• Use data-driven insights to improve campaign effectiveness and business decisions.


• Collaborate with internal teams to monitor KPIs and report on strategic outcomes.

Collaboration & Stakeholder Management:

• Work with creative, content, and marketing teams to align goals and execution.


• Present strategic recommendations to clients, stakeholders, and internal teams.


• Stay updated on industry best practices to keep strategies innovative and effective.

Requirements

Education & Experience:

• Bachelor's Degree in Marketing, Business, Communications, or a related field.


• 3–5 years of experience in brand strategy, marketing strategy, or business consulting.


• Experience working in advertising, media, digital marketing, or business strategy roles.

Skills & Competencies:

• Strong analytical and problem-solving skills.


• Excellent written and verbal communication skills.


• Proficiency in data analysis, market research, and trend forecasting.


• Knowledge of marketing tools, digital platforms, and consumer insights tools.


• Ability to work independently and meet deadlines in a remote setting