• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Description

•  As a Brand Manager at FairMoney, you will be responsible for developing and executing brand strategies to enhance visibility, market positioning, and customer perception. 


• You will work closely with cross-functional teams, including marketing, product, and customer experience, to ensure brand consistency across all touchpoints. 


• Your role will involve managing campaigns, analyzing market trends, and ensuring that all branding efforts align with FairMoney’s goals and target audience.

Key Responsibilities

• Develop and implement brand strategies that strengthen FairMoney’s market positioning and customer engagement.


• Oversee the creation and execution of marketing campaigns, ensuring consistency in messaging, tone, and brand identity across all channels.


• Conduct market research and competitor analysis to identify opportunities for brand growth and differentiation.


• Collaborate with internal teams, including design, content, and product marketing, to ensure brand alignment in all communications and customer touchpoints.


• Manage partnerships, sponsorships, and collaborations that enhance brand awareness and credibility.


• Track and analyse brand performance metrics, customer perceptions, and campaign effectiveness, providing insights for continuous improvement.


• Ensure compliance with brand guidelines across digital, social media, and offline marketing efforts.

Requirements

• Minimum of 3–5 years of experience in brand management, marketing, or a related field.


• Proven experience working in fintech, financial services, banking, or a related industry.


• Strong understanding of brand positioning, market research, and campaign execution.


• Excellent communication and strategic thinking skills, with the ability to drive brand growth and engagement.


• Proficiency in digital marketing, social media strategy, and branding tools.


• Ability to manage multiple projects, work cross-functionally, and meet deadlines in a fast-paced environment.