Creative Digital Strategist at Pulse NG

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
12255
Job Views
109

Job Description



Position Summary



  • We are looking for a Creative Digital Strategist to join the team. You will be responsible for ideation and creation of strategy across a variety of platforms, both digital and offline, for potential and existing clients. 

  • You will translate customer data into actionable insights and propose strategies that will help clients to achieve their campaign objectives.


The Role



  • This position will be based in our Lagos office, reporting to the Head of Creative Digital Strategy.


Duties and Responsibilities



  • Develop sales and marketing material to support the Sales teams across Africa.

  • Dissect client briefs and propose innovative creative and marketing strategies that will enable brands to connect to their audiences and achieve their business goals in the most effective manner.

  • Develop compelling proposals to communicate these strategies.

  • Contribute and sometimes lead in-house ideation sessions.

  • Conduct digital audits that yield rich insights into consumer and competitor’s online behavior and key motivational/attitudinal behaviour.

  • Develop a total understanding of online target audience and mindset modes.

  • Assist in creating budgets for proposed strategies in line with the company rate card, working with all relevant internal sales and execution teams.

  • Support the sales team in any and all activities that will help the team meet its overall revenue and profit targets including occasional client meetings and prospecting.

  • Attend sales team meetings and share best practice with colleagues across Africa.


Desired Skills & Experience



  • 1-3 years of experience in a marketing, strategy, or analyst position - Digital/ Creative/ Media / Marketing / Advertising industries preferred

  • A creative thinker who can connect 360° digital to all aspects of a client’s business and drive growth opportunities

  • Great presentation skills and ability to create awesome pitch decks

  • Proficient in Powerpoint.

  • An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities

  • Excellent communication and organisational skills.


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