Develop and execute marketing strategies to promote healthcare products and services.
Responsibilities
Conduct market research to understand healthcare trends, competitor activity, and customer needs
Develop and implement marketing campaigns to promote healthcare products and services
Collaborate with cross-functional teams to develop marketing materials, including brochures, flyers, and social media content
Manage and maintain the company's social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics
Analyze marketing metrics to measure campaign effectiveness and make data-driver decisions.
Skills
1-3 years of marketing experience in the healthcare industry
Strong understanding of healthcare marketing principles, including HIPAA guidelines and regulatory requirements
Excellent communication, creative, and project management skills
Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
Proficiency in graphic design software, such as
Adobe Creative Suite, and social media management tools, such as Hootsuite or Sprout Social.