• Application Deadline: Fri, 11 Apr 2025 00:00:00 GMT
• Position: Home Broadband Manager, Lagos Mainland



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 8 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

• Managing and supervising team of 3rd party canvassers and Direct Sales Agencies (DSA) activities


• Achieving sales targets


• Increasing Average Revenue Per User (ARPU) and customer base via converting existing broadband users to Airtel broadband and creating new users.


• Ensuring channel development and process compliance in order to enhance our competitive differentiation through quality acquisition and customer retention activities

Responsibilities

Win in Home Broadband segment within key cities

• Work with 3rd party canvassers or/and DSAs to create awareness, education, trial, conversion and regular usage of Airtel Broadband products and services in homes, offices and HORECA outlets.


• Identify opportunities for quality acquisition & execute leveraging all customer-facing staff and channels within region

Exceed Data and Device Revenue Target

• Manage & develop a motivated and result-oriented team of canvassers


• Identify, register and develop Profitable DSAs who will have feet on street to penetrate residential estates, Horeca outlets, offices and higher institutions with Airtel broadband products.


• Create symbiotic relationships in events sponsorship with HNI presence to drive sales and revenue growth

Sales Planning & Reporting Excellence

• Ensure installation SLAs are followed for sales done within assigned geographical demarcation


• Ensure stock availability in the assigned area/market


• Ensure recharge availability for the 5G & Fixed Wireless Access devices (FWA) within assigned demarcation(s).


• Manage the direct sales team within assigned sites


• Develop forecasts and market projections.


• Drive database management 


• Manager scorecard update, gap analysis and timely reporting of all initiatives, potential prospects, queries, challenges, call plan and new sales.

Industry Awareness / Competition Intelligence

• Ensure Self & Team are highly knowledgeable of Airtel Products & Services.


• Stay abreast of publicly available information on technologies and competitors (WiMAX, Mesh, WIFI, VoIP, Internet, Cisco, Swift, Smile, Spectranet etc)


• Monitor the activities of competition and develop or recommend counter measures to win competition.

Cross Functional Liaison and Support

• Co-ordinate with all internal stakeholders (Marketing, Sales, IT, Service Delivery and Networks) to deliver excellent customer experience, design value propositions, training intervention for field sales employees, canvassers and DSA partners.


• Work with Finance in canvassers’ payout and DSA commissions in line with set mechanics and consistent timelines to ensure happy feet on street.


• Customer billing accuracy and where issues ensure timely resolution

Forecasting, Allocation of sales target and Reporting

• Forecasting – monthly sales planning accuracy of +/-5%


• Ensure regional targets are cascaded by Zones and Areas to responsible executors such as ASMs, Shop Managers, Canvassers and DSAs.


• Timely reporting of all activities (Daily, weekly, monthly, quarterly etc.. and as required)


• Acquisition – Performance Vs. Target and against all product lines


• Lost Opportunities - Initiatives - Service queries and challenges

Customer Prospects

• Conduct Customer prospects directly or indirectly through team members, potential customers and other sales leads.


• Consult with potential customers to understand their needs, Identify and suggests equipment, products, or services that will meet those needs and share with relevant business leaders

MAJOR CHALLENGES

• Recruiting high quality canvassers and DSA partner companies.


• Productivity of canvassers, DSAs, ASMs, Shop Managers in terms of broadband sales.


• Effective and timely communication of all schemes and product launches to direct and indirect sales teams.


• Breaking into Home Broadband segment as dominant player

KEY DECISIONS

• Quality and timeliness of execution.


• Swift response to market dynamics and recommending measures to increase sales from existing & new accounts.


• Creativity on the job to drive our market share in segment

DIMENSIONS (METRIC MEASURES)

• Data Revenue Growth


• Device Revenue Growth


• Home Broadband Quality Gross Additions  - Base & ARPU Growth


• Sales Planning Accuracy 


• Canvassers Survey Score


• DSAs Profitability & DSA Satisfaction Score


• Query resolution within SLA

Qualifications

Educational Qualifications & Functional / Technical Skills

• A first degree or its equivalent in Computer science, Business Administration, Sales and Marketing or Business-related discipline.


• Superior written and verbal communication skills.


• Selling skills, organizational skills, and self-directed time management skills


• Ability to plan daily/periodic operations and turn strategy to execution.


• Proficiency in Microsoft Office, especially PowerPoint presentations

Relevant Experience 

• 8+ years of varied experience in Sales & Marketing with at least 4 years at middle management level.


• Relevant experience in Telecom industry is desirable


• Solid track record of sales performance, new business development, quality customer acquisition and key account management with a passion for Airtel Nigeria products/services

Other requirements 

• High level of professionalism in both appearance and attitude.


• Authoritative, ultra professional experts with an inviting and friendly demeanor


• Demonstrated passion for sales and delivering unparalleled customer service


• Goal-oriented, self-motivated and possess an entrepreneurial spirit which sparks their creativity and resourcefulness.


• Patience, Flexibility, Tact, Integrity, and Dependability