• Application Deadline: Mon, 21 Apr 2025 00:00:00 GMT
• Position: Market Services Coordinator, Digital Campaign Management



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 7 years



• Location Lagos




• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  
  

Duties and Responsibilities

• Support development of Digital Marketing strategy


• Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives 


• Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors


• Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)


• Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.


• Work with Content Development team and external agencies to develop digital campaign contents


• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief


• Oversee campaign execution and manage performance against agreed campaign activity and platforms 


• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns


• Develop social media strategy and implement social media plan/initiatives


• Work with the Strategic Planning Lead to develop social media KPIs & Metrics


• Develop and manage guidelines for social strategies for FirstBank’s products


• Coordinate activities of the Social Media Armies


• Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience


• Oversee development of social media messaging calendars and monitor calendar execution


• Monitor social media performance and develop action plan for continuous improvement


• Leverage digital trends and innovations

Job Requirements

Educational qualification:

• Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline


• Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience:

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. 


• Experience in financial services, product management and investment banking/asset management will be an added advantage 


• Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage