Job Description
Job Summary
- We are seeking a dynamic and results-driven Trade Executive to join our team in the wine and spirits industry.
- The successful candidate will play a crucial role in driving the brand presence and sales growth through strategic partnerships, developing trade relationships, and managing key accounts.
- This is an exciting opportunity for a passionate individual looking to make a significant impact in a fast-paced, dynamic industry.
Key Responsibilities
- Develop Trade Relationships: Build and maintain strong relationships with key accounts, distributors, retailers, and on-trade customers (bars, restaurants, hotels) to promote brand visibility and drive sales.
- Sales Growth: Identify and implement strategies to increase sales and market share, working closely with the sales team to achieve sales targets.
- Brand Representation: Represent the company at industry events, tastings, and trade shows to promote our portfolio of wine and spirits brands, driving awareness and consumer demand.
- Market Analysis: Conduct regular market research to analyze industry trends, competitor activity, and customer preferences. Use this data to recommend sales strategies and product offerings.
- Account Management: Work with key accounts to optimize their product offerings and ensure optimal placement in stores and on menus. Provide training and support to ensure product knowledge and proper presentation.
- Promotions & Marketing: Collaborate with the marketing team to develop promotional strategies, in-store activations, and events that resonate with trade customers and end consumers.
- Reporting & Analytics: Regularly report on sales performance, market feedback, and customer insights. Provide actionable recommendations to improve performance and achieve KPIs.
- Customer Service Excellence: Provide high-level customer service and ensure timely resolution of issues or inquiries from trade partners.
Requirements
- Proven experience in sales, trade marketing, or account management, ideally within the wine and spirits or FMCG sector.
- Strong understanding of the wine and spirits industry, including product knowledge, trends, and market dynamics.
- Exceptional relationship-building skills with the ability to engage and influence stakeholders at all levels.
- Excellent communication and presentation skills, both verbal and written.
- Self-motivated with a proactive attitude and the ability to work independently as well as part of a team.
- Analytical mindset with the ability to use data to drive decisions and recommendations.
- Strong organizational and time management skills with the ability to juggle multiple priorities.
- A passion for the wine and spirits industry, with a keen interest in learning about new products and trends.
- Full driving license (if travel is required).
- Must be 27 years old or younger at the time of application.
Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, Hospitality, or related field.
- Wine/spirits qualifications (e.g., WSET, Cicerone, etc.) or equivalent industry training.
- Previous experience working with premium or luxury wine and spiritbrands.