• Application Deadline: Mon, 21 Apr 2025 00:00:00 GMT
• Position: Senior MSA Marketing Intelligence / Analytics Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Data, Business Analysis and AI 
  
  

Duties and Responsibilities

• Develop white papers and position papers as assigned by the GH, M&CC


• Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC 


• Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.


• Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.


• Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.


• Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness. 


• Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.


• Provide insights and recommendations based on data analysis to optimize marketing strategies and tactics.


• Conduct market research and competitive analysis to identify opportunities and threats in the market.


• Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.


• Uphold data privacy and compliance standard.


• Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.


• Market research: Conduct research to identify market trends, opportunities, and challenges.


• Competitor analysis: Analyse competitors' marketing strategies and performance.


• Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.


• Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.


• Insight generation: Identify and communicate actionable insights to inform marketing decisions.


• Staying up to date with industry trends and best practices in marketing analytics 


• Prepare and present reports, presentation and dashboards to senior management and key stakeholders.


• Conduct analysis and special projects as needed to support strategic initiatives.

Job Requirements

• Educational Qualification: Minimum Education: B.Sc. in Marketing, Analytics, or related field.


• Experience: Minimum 5 years’ experience in a marketing analytics or related role