Developing and Implementing Marketing Strategies: Marketing executives develop and implement marketing plans, campaigns, and strategies to promote products, services, or brands.
Market Research and Analysis: They conduct market research, analyze data, and identify target audiences to inform marketing campaigns.
Content Creation: Marketing executives create and manage various marketing materials, including website content, email campaigns, and social media content.
Budget Management: They are responsible for managing marketing budgets and ensuring that campaigns are within budget.
Advertising and Promotion: They may oversee advertising campaigns, promote products or services through various channels, and organize events.
Collaboration and Communication: They collaborate with other departments and stakeholders to ensure that marketing efforts are aligned with business goals.
Campaign Monitoring and Evaluation: Marketing executives monitor and evaluate campaign performance, identify areas for improvement, and make data-driven decisions.
Customer Relationship Management: They may manage customer databases and use CRM systems to track and manage customer interactions.
Brand Management: They ensure that the brand is consistently portrayed across all marketing channels.
Qualifications
Interested candidates should possess a Bachelor's Degree / HND / OND qualification with 3 - 5 years work experience.