Job Description
Job Summary
- The Marketing Manager will be responsible for developing and implementing strategic marketing initiatives that enhance brand awareness, drive customer engagement, and increase sales.
- This role requires a creative and analytical mindset to execute online and offline marketing campaigns effectively.
Key Responsibilities
Marketing Strategy & Execution:
- Develop and implement marketing strategies to align with business goals.
- Oversee the execution of digital and traditional marketing campaigns, including social media, email marketing, SEO/SEM, and print advertising.
- Manage brand positioning, ensuring consistent messaging across all channels.
- Create engaging marketing content for corporate collateral, website, blogs, and social media.
- Collaborate with agencies, vendors, and internal teams to develop compelling marketing materials.
Sales & Lead Generation:
- Develop marketing campaigns to attract and retain customers.
- Work closely with the sales/marketing team to create sales-ready tools and messaging.
- Conduct market research and analyze trends to identify business opportunities.
- Track and measure marketing campaign effectiveness, providing insights and recommendations.
Project Management:
- Manage multiple marketing projects, ensuring deadlines, budgets, and quality standards are met.
- Oversee creative production, including graphic design, video production, and web development.
- Maintain marketing reports, analyze performance, and optimize strategies accordingly.
Requirement
- Candidates should possess a Bachelor's Degree / HND with 3 - 4 years experience.