• Application Deadline:
• Position: Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 6 - 8 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Summary

• We are looking for a Digital Marketing Officer to develop and implement digital marketing strategies and campaigns. 


• The ideal candidate will have strong digital marketing skills, creativity, and the ability to drive engagement and conversions through various online channels.


• This role requires expertise in digital marketing tools, analytics, and content creation.

Responsibilties

• Develop and execute digital marketing strategies and campaigns to drive brand awareness, traffic, and engagement across digital channels, including websites, social media, email, and search engines.


• Create and curate content for digital marketing initiatives, including blog posts, social media posts, emails, videos, and graphics.


• Manage and optimize digital advertising campaigns, including pay-per-click (PPC) ads, display ads, and social media ads, to achieve campaign objectives and ROI targets.


• Monitor and analyze key performance indicators (KPIs), metrics, and analytics data to measure the effectiveness of digital marketing efforts and identify opportunities for improvement.


• Conduct market research, competitive analysis, and audience segmentation to inform digital marketing strategies and tactics.


• Collaborate with internal teams, including marketing, sales, and product development, to align digital marketing activities with business goals and objectives.


• Stay updated on digital marketing trends, tools, and best practices to ensure the organization remains competitive in the digital landscape.


• Optimize website content, user experience, and conversion funnels to improve online visibility, traffic, and conversion rates.


• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects.


• Maintain accurate and organized records of digital marketing activities, budgets, and performance metrics.

Requirements and Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field with 6 - 8 years work experience.


• Proven experience in digital marketing, with a focus on digital strategy, content development, and campaign management.


• Strong understanding of digital marketing channels, platforms, and tools, including SEO, SEM, social media, email marketing, and analytics.


• Creative and analytical mindset, with the ability to develop innovative digital marketing solutions and measure their impact.


• Proficiency in digital marketing software, content management systems (CMS), and analytics tools.


• Excellent communication and collaboration skills.


• Ability to multitask and prioritize tasks in a fast-paced environment.


• Adaptability and willingness to learn and adapt to new technologies and trends.


• Attention to detail and accuracy in work.


• Integrity and professionalism represent the organization's brand and values.