Digital Marketing Intern at Yaphi Tech Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 days ago

Additional Details

Job ID
123985
Job Views
23

Job Description






Job Description




  • We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a passion for all things marketing and technology.

  • You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.

  • Your main duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.



Responsibilities




  • Develop and manage digital marketing campaigns.

  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.

  • Manage and maintain the company’s website(s).

  • Track and analyze website traffic flow and provide regular internal reports.

  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.

  • Continually work on the Search Engine Optimization of the website(s).

  • Fix any errors or bugs in online content.

  • Edit and post videos, podcasts, and audio content to online sites.

  • Arrange webinars and webcasts.

  • Create online banner adverts and oversee pay per click (PPC) ad management.

  • Write copy for email marketing campaigns.

  • Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.

  • Work on printed material to supplement online products.

  • Attend product launches and networking events.



Requirements




  • Candidates should possess a Bachelor's Degree qualification with 1 - 2 years work experience.

  • Proven working experience in digital marketing.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

  • Experience in optimizing landing pages and user funnels.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

  • Working knowledge of ad serving tools (e.g., DART, Atlas).

  • Experience in setting up and optimizing Google AdWords campaigns.

  • Strong analytical skills and data-driven thinking.



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