• Application Deadline: Wed, 21 May 2025 00:00:00 GMT
• Position: Senior Digital & Traditional Marketing Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 7 years



• Location Lagos




• City Ikoyi , Lekki




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• A seasoned marketing professional responsible for developing integrated marketing campaigns across digital platforms and traditional media to enhance brand visibility and generate leads.

Responsibilities

• Design and implement comprehensive marketing strategies.


• Manage digital channels: social media, PPC, email marketing, SEO, website updates.


• Oversee traditional media campaigns: print, TV, radio, outdoor advertising.


• Analyze campaign performance and optimize for ROI.


• Coordinate content creation and marketing collateral.


• Monitor industry trends and competitor activities.


• Collaborate with sales to align messaging and campaigns.

Measurable KPIs

• Campaign ROI and conversion rates.


• Website traffic growth.


• Engagement metrics across platforms.


• Lead generation numbers.


• Brand awareness surveys results.

Qualifications & Certifications

• Bachelor's Degree in Marketing, Communications, or related fields.


• 7+ years’ experience in digital and traditional marketing.


• Certifications such as Google Ads Certification, HubSpot Content Marketing Certification, or Digital Marketing Institute Certification are preferred.


• Strong analytical, creative, and project management skills.