• Application Deadline:
• Position: Senior Data Analyst



• Job Type Full Time , Hybrid



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Data, Business Analysis and AI 
  
  

Role Overview

• Kuda is looking for a highly skilled and motivated Senior Data Analyst to join our growing BI & Analytics team.


• We are looking for someone who can work with large datasets, leverage their expertise in data analysis and deliver actionable insights across various business functions.


• You will play a critical role in helping to shape data-driven decisions around attribution optimisation, product performance, experimentation and user engagement. 

Roles and responsibilities

• Develop, own and champion how we leverage data from our tech stack. 


• Analyze, and where required build, datasets that enable better understanding of company KPIs, marketing performance and user engagement.


• Design, develop, and maintain dashboards and reports using tools like Looker.


• Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends, correlations and identify opportunities to move these key user growth metrics. 


• Perform exploratory data analysis (EDA) and statistical modeling to support strategic initiatives.


• Ensure the accuracy and relevance of key performance indicators (KPIs) across different functions. 


• Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.


• Be comfortable with cross-functional collaboration and delivery. 


• Present findings and recommendations clearly to both technical and non-technical audiences.

Requirements

• 5+ years of working experience as a data analyst.


• Proven track record of delivering actionable insights that impact business outcomes.


• Strong understanding of mobile app technologies and attribution.


• Advanced proficiency in SQL.


• Have development experience with Business Intelligence/ visualization tools (ie. Looker)


• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)


• Understanding of versioning control (ie. Git, BitBucket or other similar technologies)


• Experience with data modeling (ie. dbt)


• Proven leadership skills with the ability to mentor junior team members.

Nice to have:

• Experience in the Fintech, financial services or the gaming industry


• Experience in modeling techniques and application within organisations


• Knowledge of African markets


• Understanding of SKAdNetwork


• Bachelor's degree in CS, Statistics, Business, Mathematics, Economics, or related field