• Application Deadline:
• Position: Growth Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• We are looking for a strategic and data-driven Growth Marketer to lead customer acquisition, engagement, and retention efforts. 


• In this role, you will be responsible for identifying growth opportunities, running experiments, and optimizing the customer journey across digital channels. 


• You’ll collaborate cross-functionally with operations, product, programs, and analytics teams to scale user growth and drive revenue. 


• The ideal candidate is analytical, creative, and thrives in a fast-paced, results-oriented environment.

Responsibilities

• Design and implement dual-track growth marketing strategies catering to both B2B and B2C audiences


• Develop hyper-focused, personalised campaigns for B2C segments to drive individual conversions


• Create and manage larger-scale marketing initiatives for B2B clients


• Analyse customer journey data across both business models to identify optimisation opportunities


• Manage segmented marketing campaigns across multiple channels (Google Ads, social media, and other paid marketing)


• Build and optimise conversion funnels specific to B2B and B2C pathways


• Conduct A/B testing and experiments to continuously improve campaign performance


• Collaborate with tech and operations teams to align digital campaign efforts with business developments


• Work with marketing creative team to develop targeted content strategies that resonate with both individual consumers and business decision-makers


• Perform other duties as assigned

Required Qualifications

• B.Sc in Marketing, Communications or relevant field


• 3+ years of experience in digital marketing with demonstrated success in both B2B and B2C environments


• Ability to derive actionable insights from complex datasets


• Experience with hyper-personalised marketing techniques and micro-targeting


• Proficiency with marketing automation platforms and CRM systems


• Strong communication skills to effectively address both consumer and business audiences

Preferred Qualifications:

• Experience with both high-value B2B lead generation


• Knowledge of industry-specific marketing regulations and compliance requirements


• Familiarity with marketing attribution models across complex customer journeys


• Experience with marketing tech stacks that support both B2B and B2C operations


• Background in managing marketing budgets across multiple channels and audience segments

Skills and Attributes:

• Strategic thinking with the ability to switch between granular consumer focus and broader business perspectives


• Excellent prioritisation skills to balance resources between B2B and B2C initiatives


• Adaptability to quickly pivot strategies based on performance data


• Strong project management capabilities to handle multiple campaigns simultaneously.

Benefits

• Impactful work transforming the way the world


• Flexible work arrangements


• Learning and Growth Opportunities


• Paid time off


• Health Insurance


• Employee wellbeing (Access to mental health services)


• Employee Recognition.