Job Description
Role Overview:
- The Customer Experience & Data Analyst will be responsible for dissecting the customer journey, identifying bottlenecks and opportunities, and turning data into actionable insights that enhance our overall experience.
- The Ideal candidate will collaborate with teams across marketing, product, and support to design experiments, track results, and improve how we onboard, engage, and retain our customers.
Key Responsibilities:
Customer Journey Mapping
- Map the end-to-end customer experience across all touchpoints—from acquisition to onboarding to retention. Identify points of friction and propose clear solutions.
Data Analysis & Reporting
- Dive into customer data to uncover trends and behaviours that affect engagement, retention, and churn. Build and maintain dashboards and reports that inform decisions across the company.
Campaign & Experiment Design
- Design experiments and engagement campaigns (educational content, incentives, onboarding flows) to test hypotheses about how we can improve customer experience. Collaborate with relevant teams to implement them.
Collaboration & Communication
- Work cross-functionally with Product, Marketing, and Customer Support to translate insights into improvements. Communicate findings in a clear, non-technical way to enable action.
Insight-Driven Improvements
- Translate raw data into clear insights that lead to product and process improvements. You will be the voice of the customer—backed by data.
Key Success Metrics:
Your performance will be measured by:
- Customer Engagement – Increase in product adoption metrics (e.g., call volume, repeat usage).
- Onboarding Efficiency – Decrease in time-to-value and drop-off rates.
- Retention Rate – Measurable improvement in customer retention and reduced churn.
- Experiment Success – Number of experiments run and positive impact from resulting changes.
- Insight-to-Action Ratio – Frequency and quality of insights leading to implemented improvements.
Requirements:
- 3+ years of experience in data analysis, business intelligence, or customer experience roles.
- Proficiency in data analysis tools (e.g., Excel, SQL, Python, or Tableau).
- Strong analytical and critical thinking skills—you connect the dots fast.
- Experience creating and presenting reports to cross-functional teams.
- Passion for improving customer experience and understanding customer psychology.
- Excellent communication skills—you can simplify complex data for any audience.