Job Description
About the job
· Developing brand strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Carrying out market research, competitor and customer insights analysis in order to keep up to date with trends, as well as predict future trends
Assisting with new product launches
Developing and managing marketing campaigns to ensure that products and services meet customers’ expectations and build the credibility of the brand
Ensure consistency in brand representation and customer perception
·Align the company brand’s direction, choices and tactics in a bid to create innovative growth strategies
- Negotiating quantities, cost of production, delivery timescales and supply of brand promotional items
- Identify CSR focal areas that best drives brand vision and mission and propose aligned initiatives to drive brand visibility, retention and inclusion
- Design and oversee all aspects of online advertising including social media marketing, display advertising, search engine marketing and optimization, email marketing, influencer marketing, affiliate marketing, third party placements, google AdWords and CRM.
· Plan and manage social media platforms in line with brand style, guideline, design and propositions
- Develop and manage digital marketing models and strategies to influence increase in visibility and uptake of the brand, its products and services
- Develop and manage result-driven internal & external communication strategies, ensuring brand and information consistency and accuracy at all points.
Develop and monitor campaign budgets
Develop PR strategies and campaigns
Any other duties as required by the Managing Director.