Chief Marketing Officer at Adexen

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
125968
Job Views
105

Job Description






Responsibilities



Sales & Marketing Management




  • Develop and oversee the implementation of sales and marketing strategies to ensure alignment with business goals

  • Lead the execution of integrated marketing campaigns and product launches

  • Ensure compliance with corporate marketing policies and ethical standards

  • Source and manage third-party marketing service providers, ensuring cost-efficiency and performance

  • Monitor and report on key performance indicators (KPIs), ensuring marketing efforts drive measurable results

  • Drive customer engagement strategies to enhance market share and customer satisfaction

  • Coordinate promotional and advertising activities to support sales goals



Sales Strategy & Planning




  • Formulate annual and quarterly sales plans aligned with corporate objectives

  • Oversee pricing strategies, product positioning, and go-to-market planning

  • Lead market research initiatives to evaluate trends, competitor strategies, and customer needs

  • Collaborate with finance to develop and monitor marketing and sales budgets

  • Provide strategic recommendations to the executive team based on market intelligence



Branding & Advertising




  • Build and execute brand development strategies to increase visibility and market presence

  • Ensure brand consistency across all touchpoints and communications

  • Manage external agencies and media partners to develop compelling advertising content

  • Analyze the effectiveness of branding campaigns and optimize performance based on insights

  • Stay abreast of market trends, emerging platforms, and consumer behavior to inform strategy



Team Leadership & People Management




  • Lead, mentor, and manage the performance of the marketing and sales team

  • Foster a high-performance culture through goal setting, coaching, and development

  • Ensure alignment between cross-functional teams to deliver on key objectives



Client Relationship & Business Development




  • Maintain strong relationships with key clients and stakeholders

  • Act as lead negotiator in key contract discussions

  • Identify new business opportunities and develop strategies for market penetration

  • Ensure exceptional customer service and retention across key accounts



Health, Safety & Compliance




  • Ensure adherence to all safety, environmental, and organizational policies

  • Promote a culture of safety and compliance within the department

  • Report and address near-misses or incidents in line with HSE procedures





Desired Skills and Experience



Education:




  • Bachelor’s degree in Marketing, Business Administration, or a related field (mandatory)

  • Master’s degree (MBA or equivalent) is a strong advantage



Experience:




  • Minimum of 15 years of progressive marketing and sales experience, including at least 7 years in an executive lead ership role

  • Proven track record of success in the oil & gas (downstream) or FMCG industry



Skills & Competencies:




  • Strong leadership, strategic thinking, and analyt ical skills

  • Expertise in brand development, marketing analytics, digital platforms, and CRM systems

  • Excellent communication, negotiation, and stakeholder management abilities

  • Financial literacy with experience in budgeting, forecasting, and ROI analysis

  • Deep knowledge of the Nigerian market and regulatory environment



Other Requirements:




  • Willingness to travel as needed



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