• Application Deadline: Fri, 5 Aug 2022 00:00:00 GMT
• Position: Chief Marketing Officer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 10 years


• Location Lagos


• Job Field Sales / Marketing / Retail / Business Development 
  

Responsibilities

Your responsibilities will be as follows:

• Set the goals and objectives for the company


• Plan and lead execution of the marketing strategy of the company


• Determining the KPIs of the marketing department


• Plan the annual and quarterly marketing budget the of the company and ensure optimal usage of the budget


• Leading the marketing research to conduct regular research on key metrics and find insights to increase customer outreach


• Work closely with sales and customer services teams to maximize customer satisfaction


• Align the marketing plans of the company with the other departments and ensure coordination among all the departments


• Periodic data collection and analysis to make various decisions and evaluation of past plans


• Developing and leading the execution of all digital marketing and social media platforms


• Design, plan and implement marketing campaigns and decide the choice of the campaigns


• Build strong relationships with strategic partners to improve and complement the functioning company


• Build the company’s PR and choose the optimal modes of communication


• Identification of trends and insights for the digital marketing campaigns and optimal spending on the insights


• Build and develop the marketing team


• Build a marketing plan to include budget, people, campaign, digital, and event resources


• Expand digital marketing including websites, media, social and campaign specific

Qualifications

• A Bachelor’s Degree in Marketing, Digital Technologies, Technology, or other related fields


• A Masters in degree in Marketing or management would be a plus


• Experience as a CMO or senior marketing personnel with excellent marketing campaign results


• 10+ years of experience as a marketing professional


• Hands on experience in developing and implementing digital and non-digital marketing strategies


• Leadership skills in a constantly evolving environment


• Past experience operating SEO, CRM software, Google Analytics, etc. and understanding other marketing techniques


• Detail oriented work style with good time management and organizational skills


• Knowledge of various analytics platforms

Job Skills required:

Here is a list of few skills which will be helpful in the daily functioning as a chief marketing manager:

• Excellent written and verbal communication skills as well as organizational skills


• Strong interpersonal, negotiation and persuasion skills


• Ability to motivate the marketing team to ensure constant growth


• Goal oriented and customer oriented


• Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets


• Strong attention to detail along with a creative mind


• Understanding of the inter-relationship between different business disciplines


• Excellent leadership skills


• Have the ability to experiment different strategies and think out of the box


• Experience in past jobs to optimize digital platforms and services


• A/B and multivariate experiments knowledge


• Hands on experience of website analytics tools; Google Analytics, WebTrends, etc.


• Ability to understand and cater to the needs of customers and discover the potential markets for the company


• Excellent time management and planning skills to ensure meeting deadlines