• Application Deadline: Wed, 14 May 2025 00:00:00 GMT
• Position: Area Sales Manager - North-East region



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 4 - 7 years



• Location Nigeria




• Job Field Sales / Marketing / Retail / Business Development 
  
  

To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies

Responsibilities

To achieve recharge sales target within state/area

• Ensure adequate availability of all recharge denominations in sub CP and retail points.


• Ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers to achieve ERC, RCV and E-pin target in agreed ratios.


• Constantly identify opportunities for driving activation and recharge sales within territory

Achieve Share of Gross & Net Additions (SOGA & SONA)

• Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.


• Effective management of direct activation teams and monitoring of CP bus activation activities.


• KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits


• Drive KYC inactivity to nil


• Deploy other initiatives to increase GAD including new site launch


• Ensure activation of Quality GADs in assigned area.


• Develop and implement activities that will increase SONA in assigned area

Decrement

• Implementation of customer driven activities (product launches, town storms etc) in assigned area


• Drive voice and data business performance by implementation of revenue generating activities and initiatives in assigned territory

Channel branding and visibility

• Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.


• Identify visibility opportunities for Airtel brand within the territory.


• Ensure ITP increases and gives impetus to iCMS and iRMS


• Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.


• Train Market Developers on POS deployment in line with “look of success”

Distribution Infrastructure

• Recruit appropriate number of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.


• Migrate all other retailers to become one stop shop SSOs and SSOs


• Maintain ratio of RSO(5):SSO(1) in line with scientific distribution.


• Maintain KYC infra ratio of 1kit:3 SSOs.


• Identify and recruit suitable sub channel partners in territory for effective product re-distribution

BTS Management

• Ensure constant CLS elimination.


• Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.


• New Site Launch Plan and Distribution Preparedness.


• Effectively drive and manage target driven initiatives and projects

 Industry Awareness/Competition Intelligence

• Effectively report competitive activities within assigned territory and implement adequate counter initiatives.


• Track on-going initiatives in Market


• Address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business

DIMENSIONS

Financial Dimensions 

• SOGA/ SONA                                                    


• Decrement 


• Channel Satisfaction Score                        


• Active Sub CP channels   


• RSOs/ SSOs

Qualifications

Educational Qualifications  

• Bachelor’s in Social sciences, Marketing, Business Management, Engineering or Computer Science


• Master’s in Business Administration or Management will be an advantage


• Project management qualification will be an advantage

Relevant Experience & &Functional / Technical Skills 

• 4 -7 years of commercial/ business management experience


• Team leadership experience


• Computer literacy


• Sales knowledge


• Product/ Service development


• Product/ Service management


• Interpersonal skills


• Customer orientation

Other requirements 

• Committed to common goals and values of the organization.


• Passion for customer satisfaction and service delivery


• A strong work ethic with positive attitude.


• Team Leader & Player: Independent, confident and objective


• Attention to detail/ excellent oral and written communication skills.


• Good presentation skills.


• Ability to maintain confidentiality at all times


• Result Orientation


• Great problem-solving skills


• Good communications skills.


• Good interpersonal skills 


• Customer centric


• Sound understanding of Sales systems and Process 


• Creative self-starter