Digital Marketing Manager at Roqqu Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
6 days ago

Additional Details

Job ID
126797
Job Views
26

Job Description






Job Summary




  • The Digital Marketing Manager leads the planning and execution of online marketing campaigns to drive brand awareness, customer engagement, and conversions. 

  • This role oversees SEO, social media, email marketing, and paid ads to optimize performance across digital channels.



Responsibilities




  • Develop and manage all digital marketing campaigns across various digital platforms (SEO, SEM, social media, email, etc.).

  • Build and manage SEO and SEM strategies effectively.

  • Plan, execute, and manage email marketing campaigns to retain and engage customers.

  • Optimize conversions by effectively managing all customer interactions and conversations.

  • Collaborate with the content team to ensure high-quality, engaging content across all channels.

  • Stay up to date with industry trends to maintain a competitive marketing strategy.

  • Ensure brand identity is consistent across all marketing channels.



Requirements




  • Candidates should possess a Bachelor's Degree with a minimum of 3 years work experience.



Skills:




  • Ability to design end-to-end digital marketing strategies aligned with business goals

  • Creative thinking and strong awareness of industry trends

  • Excellent verbal and written communication skills

  • Strong team player with demonstrated leadership abilities



Tools:




  • Proficient in using Trello and Notion for project and task management

  • Skilled in interpreting Google Analytics insights to guide marketing decisions

  • Knowledgeable in utilizing SEO and SEM tools for campaign optimizatio



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