• Application Deadline: Thu, 25 Aug 2022 00:00:00 GMT
• Position: Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• City Ikeja


• Job Field Media / Advertising / Branding 
  

Location: Ikeja, Lagos

Job Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote the company’s services to customers.


• Plan, organize and manage all e-mail campaigns, digital campaigns and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.


• Manage online customer acquisition and retention programs including SEO, email, affiliate, and social marketing.


• Investigate, recommend and implement new enhancements that can increase revenue, and brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.


• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue


• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations. Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.


• Cooperate with the web developers to make necessary changes to the website if necessary


• Perform keyword research in coordination with the company’s business objectives to optimize existing content and uncover new opportunities


• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages


• Online seasonal campaign Idea generation and execution


• Online Stores partnership marketing idea generation and execution


• Online promotion content development


• Online Stores seasonal campaign budgeting


• Online Platform promotion research


• Online-based public relations communication

Desired Skills & Experience

• First Degree from a reputable higher institution


• Minimum of 5 years experience in a similar role


• Strong experience in google analytics and digital marketing analytics/reporting


• Must be commercially minded


• Experience working with campaign managers and marketing stakeholders to provide ideas & strategies


• Excellent verbal and written communication skills


• Strong Micro soft suite skill


• Excellent interpersonal and people skills


• Good problem-solving and decision-making skills


• Strong ability to pay attention to detail.