Head, Brand Management and Strategy at Unified Payment Services Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
127030
Job Views
113

Job Description






Duties & Responsibilities




  • Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives

  • Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads. 

  • Continuously plan and execute brand engagement activities across digital and physical media.

  • Manage and ensure top-notch content development for both online and Offline channels.

  • Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business. 

  • Ensure all external communications are consistent with brand guidelines

  • Have oversight for all technical, creative and content production process

  • Provide input to the budgeting process for strategic/tactical marketing planning.

  • Support the implementation of strategic through the line marketing activities including all internal communications, branding, events and sponsorships, merchandise management.

  • Support the development of brand strategies and marketing plans across subsidiaries.

  • Enforce brand consistency and drive brand quality across all platforms

  • Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies.

  • Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs. Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and develop appropriate response.

  • Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook.

  • Supervise all assigned marketing services executives to ensure that objectives are met.

  • Any other related responsibilities as would be assigned.



Requirements




  • Candidates should possess a BA / B.Sc Degree with 7 - 11 years work experience.



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