Head, Brand Management and Strategy at Unified Payment Services Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
4 days ago

Additional Details

Job ID
127030
Job Views
25

Job Description






Duties & Responsibilities




  • Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives

  • Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads. 

  • Continuously plan and execute brand engagement activities across digital and physical media.

  • Manage and ensure top-notch content development for both online and Offline channels.

  • Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business. 

  • Ensure all external communications are consistent with brand guidelines

  • Have oversight for all technical, creative and content production process

  • Provide input to the budgeting process for strategic/tactical marketing planning.

  • Support the implementation of strategic through the line marketing activities including all internal communications, branding, events and sponsorships, merchandise management.

  • Support the development of brand strategies and marketing plans across subsidiaries.

  • Enforce brand consistency and drive brand quality across all platforms

  • Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies.

  • Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs. Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and develop appropriate response.

  • Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook.

  • Supervise all assigned marketing services executives to ensure that objectives are met.

  • Any other related responsibilities as would be assigned.



Requirements




  • Candidates should possess a BA / B.Sc Degree with 7 - 11 years work experience.



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