• Application Deadline:
• Position: Social Media Personnel



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 8 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• We are seeking a highly experienced and strategic Social Media Personnel to lead and elevate our brand's presence across social platforms. 


• This role will be responsible for overseeing the development and execution of a high-impact social media strategy that supports business goals, strengthens community engagement, and enhances brand visibility. 


• The ideal candidate is both creative and analytical, with a deep understanding of platform best practices, trends, and social storytelling.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with overall marketing and business objectives.


• Manage and mentor a team of social media specialists, content creators, and community managers.


• Lead content planning, creation, and publishing across platforms including Instagram, LinkedIn, Facebook, TikTok, X (Twitter), and YouTube.


• Oversee and refine brand voice and messaging across all social channels.


• Monitor, analyze, and report on performance metrics; adjust strategies based on insights.


• Collaborate with internal stakeholders (creative, PR, customer service, product teams) to support campaign goals and brand initiatives.


• Identify trends, tools, and algorithm changes to keep the company ahead of the curve.


• Manage social media advertising campaigns in collaboration with the paid media team.


• Lead crisis communication efforts on social media when necessary.


• Cultivate relationships with influencers and content partners to boost reach and credibility.

Requirements

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.


• 5 - 8 years of experience in social media marketing, with at least 2 years in a senior or lead role.


• Proven track record of developing and executing successful social media campaigns.


• Strong leadership and team management skills.


• Excellent written and verbal communication skills.


• Proficient in analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, native platform insights).


• Deep understanding of the nuances of each major social platform.


• Experience with influencer partnerships and paid social media strategy is a plus.


• Highly organized and able to manage multiple projects simultaneously.

Preferred Skills:

• Familiarity with basic graphic design and video editing tools (Canva, Adobe Creative Suite, CapCut, etc.)


• Experience in B2B and/or B2C marketing environments


• Ability to work in a fast-paced, high-growth environment